Dijital Pazarlama’ya başlayacakların bilmesi gereken temel kavramlar

Analytics

Web Analytics Tools

App (Application)

Banner Ad

Blog

Browser

Click­through Rate (CTR)

Content

Conversion

Goal

Conversion Optimization

Conversion Rate

Cost per Click

Crawler/Spider

Desktop

E­-commerce

Email Marketing

Home Page

HTML

Impressions

Index

Keyword

Landing Page

Link

Mobile Device

Natural Listings/Organic Listings

Paid Listings

Pay­Per­Click (PPC)

Query/Search Term

Ranking

Search Engine

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Search Engine Results Page (SERP)

Session/Visit

Social Media

Social Network

Traffic Acquisition

Unique Visitor

URL/Uniform Resource Locator